About Liz

My ambition is to help small business owners promote their business through digital channels by providing affordable online marketing consulting and services.

Running a small business can be both exciting and demanding.

No two work days are the same, and you need to be prepared for the unpredictable. Between the day-to-day running of your business and keeping your customers happy, it probably doesn’t leave you much free time.

This is where we value the support of other small businesses, such as accountants and lawyers. Allowing us to focus on what we do best – serving our customers.

Vivid Marketing Owner: Liz, Digital Consulting

But what about online marketing?
The fuel for any business.

Due to the rapid growth and accessibility of information on the internet:

  • Information and media is instantly available at the click of a button
  • Mobile connects nearly everyone 24×7
  • Customers are increasingly in control with choices
  • People are empowered with more information than ever before

Marketing has also rapidly changed to keep up. Knowing how to tap into this new dynamic, anticipating where customers will appear and what messages they need to see requires both creativity and analytical ability, not something that you can easily learn and maintain without dedicating time.

It sounds harsh and doesn’t apply to every industry, but if you’re not online, you’re almost invisible.

This is where Vivid Marketing shines.

Marketing ConsultingMarketing is my passion with a strong focus on online marketing and e-commerce, which is why I stepped into the world of marketing consulting and freelancing. I thrive on variety and hands-on work, from developing a strategy through to executing the minor details.

I’m a well-rounded digital, branding and communications marketer with over 9 years of marketing experience. I’ve worked in both Business-to-Consumer and Business-to-Business, in small and large businesses.

I created Vivid Marketing because I want to help small Australian businesses thrive online, and am offering my marketing and digital experience at affordable prices. You can view my complete work history on my LinkedIn profile. I also owned and ran a niche online store, so when I say I live and breathe digital marketing – I mean it.

I’ll tailor a strategy to your budget and what you’d like to achieve – from Google AdWords advertising, to sending email newsletters, to managing your website content.

Gone are the days of elaborate campaign planning that would take some large team months to execute. Successful online marketers spot an opportunity and move fast to create content with the right messaging, at the right place. How? Analytical data, experience and creativity, that’s how.

You can pick and choose the small business marketing services that suit your needs.