Search Engine Optimisation

Improve the visibility of your business in organic search results.

It’s easier than ever for small business owners to create their own website with minimal fuss and cost. Many of the websites I have reviewed have an appealing design and are easy to use with interesting content. However, most have overlooked simple, yet important pieces of search engine optimisation (SEO).

SEO is not common knowledge for beginners and sometimes not addressed by website developers, which is why I see the essentials of a good SEO foundation missed time and time again.

Websites are not search engine optimised right out of the box. Do you know how well your website is optimised? I can help you with an SEO audit of your website and implement the necessary improvements.

SEO Essentials


Includes working with your developer or editing your website directly if you have a CMS.

What’s included?

SEO Audit

A complete analysis of the technical, on-site and off-site SEO aspects, including your website’s structure, content, domain profile & brand strength.

SEO Competitor Analysis

We’ll evaluate how well optimised highly-ranked competitors are for your most important keywords. The goal is to understand what you’re up against.

Extensive Keyword Research

Keywords are one of the most important pieces of SEO. We’ll focus on selecting “conversion keywords” that will help to generate leads.

Local Business Listings

Optimise your online presence to attract more business from relevant local searches, including Google Places and other directories.

What’s not included?

During the audit process we’ll likely identify new opportunities to improve search engine rankings further, and these services will be discussed and quoted separately:

  • Content marketing plan
  • Writing blog articles
  • Building backlinks

By implementing simple improvements, one of my clients went from page 30-ish to page 2 on Google for 3 important keywords within 2 weeks! Obviously page 1 is the goal, but this was the difference between no SEO and having the essentials in place.

When we work together your website must be able to track conversions. Learn more.

Ready to get in touch?


All prices quoted are in AUD and exclude GST.

Why Work With Me?

Hi, I’m Liz, a freelance digital marketing consultant based in Sydney. I’m a creative, analytical & data-driven marketer with 9 years of marketing experience, including 6 years specialising in digital marketing. I help small businesses grow through digital channels and I’ve worked with over 40 small businesses across various industries & projects. When we work together, this is what you can expect:

Work with me
I don’t outsource tasks, so all the work you hire me to do for you is personally done by me.

Data-driven recommendations

Data-driven results
From conversion tracking to analysing reports, I use data to make recommendations.

Full transparency

Full transparency
You’ll have access to all campaign accounts and will retain complete ownership.

Flexible working relationship

No lock-in contracts, pause or cancel the work we’re doing together any time.