Google Ads is a powerful way to get targeted website visitors instantly, fast-tracking you to more sales or leads.
Whether you’re looking to get started, or whether you’ve been running ads for a while, I can help you with the following Google Ads (formerly Google AdWords) services:
- Review of an existing Google Ads account
- Set-up of a new Google Ads account
- Google Ads account optimisation
- Ongoing Google Ads account management
Are you ready to drive more sales and leads to your business with Google Ads?
Existing Account Reviews
If you’re already using Google Ads, I can review your account and provide a report with recommendations for improving the performance. If you’d also like me to implement the recommendations, I’ll prepare a quote and also waive the review fee.
Existing Account Review
Prefer to do your own audit? Check out the ‘Guide to Auditing a Google Ads Account For Impressive Performance‘. Learn more.
Google Search Ads
Google search ads are the text-based ads that appear above and below organic search results. These ads are an effective way of driving potential customers to your business while they’re searching for products and services like the ones you offer. You can boost your website sales, receive more phone calls, and increase your in-store visits.
New Account Set-Up
What’s included? There’s quite a bit of work upfront to lay a good foundation, including Google Ads account creation, keyword research and selection, reviewing landing pages, writing ad copy, creating ad extensions, bidding strategy, defining conversions & goals, and then fine-tuning during the first week. Following this, you are welcome to take over the management of the account.
Monthly Management Service
Google Ads is not intended as ‘set and forget’. It’s only a matter of time before new advertisers begin targeting the same customers. You can either end up losing all visibility or throwing money into a black hole for keywords that don’t work well for you anymore. If you can’t commit to weekly monitoring yourself, then consider this option. I’ll provide a monthly report of the progress and you can cancel at any time.
Google Display Campaigns
Google display campaigns are the image banner ads that you see on websites that allow advertising. They can appear at the top of the page, down the size, within the body content and at the bottom. They come in all shapes and sizes.
Advertising on the Google display network is a cost-efficient way of catching people earlier in the buying cycle, such as when potential customers are researching online. It spans over 2 million websites and reaches over 90% of people online. Audience targeting tools help to ensure that your ads are being viewed by relevant potential customers.
What’s included? My service includes creating responsive ads, writing the ad copy, selecting & re-sizing images, preparing the audience targeting, managing ad placements and fine-tuning during the first week.
When we work together your website must be able to track conversions. Learn more.
Why Work With Me?
Hi, I’m Liz, a freelance digital marketing consultant based in Sydney. I’m a creative, analytical & data-driven marketer with 9 years of marketing experience, including 6 years specialising in digital marketing. I help small businesses grow through digital channels and I’ve worked with over 40 small businesses across various industries & projects. When we work together, this is what you can expect:
Work with me
I don’t outsource tasks, so all the work you hire me to do for you is personally done by me.
From conversion tracking to analysing reports, I use data to make recommendations.
You’ll have access to all campaign accounts and will retain complete ownership.
No lock-in contracts, pause or cancel the work we’re doing together any time.