Digital Analytics

You can’t improve what you don’t measure!

Data is central to your digital marketing strategy. It’s important to be able to measure the results we’re generating so that we can evaluate what’s working and make improvements.

Conversion tracking is critical.

When we work together your website must be able to track conversions, such as phone calls, enquiries or sales. Speak with your website developer first, but if they can’t assist, then these are the essential analytics tools that I can set-up to track our goals:

  • Google Analyticsto analyse website behaviour and track goals.
  • Google Tag Managerto configure conversion tracking for goals.
  • Google Search Consoleto review changes in your organic traffic.
Essential Analytics


Includes set-up & configuration of Google Analytics, Tag Manager and Search Console.

The benefits of conversion tracking

It will help us to make more profitable marketing decisions.

It will highlight where user experience needs to improve.

It will provide a data-based benchmark for future activities.

If we know which activities are achieving our goals and which ones aren’t, we’ll know where to invest more time. Let’s turn your website traffic into paying customers!

Ready to get in touch?


All prices quoted are in AUD and exclude GST.

Why Work With Me?

Hi, I’m Liz, a freelance digital marketing consultant based in Sydney. I’m a creative, analytical & data-driven marketer with 9 years of marketing experience, including 6 years specialising in digital marketing. I help small businesses grow through digital channels and I’ve worked with over 40 small businesses across various industries & projects. When we work together, this is what you can expect:

Work with me
I don’t outsource tasks, so all the work you hire me to do for you is personally done by me.

Data-driven recommendations

Data-driven results
From conversion tracking to analysing reports, I use data to make recommendations.

Full transparency

Full transparency
You’ll have access to all campaign accounts and will retain complete ownership.

Flexible working relationship

No lock-in contracts, pause or cancel the work we’re doing together any time.