You can’t improve what you don’t measure!
Data is central to your digital marketing strategy. It’s important to be able to measure the results we’re generating so that we can evaluate what’s working and make improvements.
Conversion tracking is critical.
When we work together your website must be able to track conversions, such as phone calls, enquiries or sales. Speak with your website developer first, but if they can’t assist, then these are the essential analytics tools that I can set-up to track our goals:
- Google Analytics – to analyse website behaviour and track goals.
- Google Tag Manager – to configure conversion tracking for goals.
- Google Search Console – to review changes in your organic traffic.
The benefits of conversion tracking
Why Work With Me?
Hi, I’m Liz, a freelance digital marketing consultant based in Sydney. I’m a creative, analytical & data-driven marketer with 9 years of marketing experience, including 5 years specialising in digital marketing. I help small businesses grow through digital channels and I’ve worked with over 40 small businesses across various industries & projects. When we work together, this is what you can expect:
Work with me
I don’t outsource tasks, so all the work you hire me to do for you is personally done by me.
From conversion tracking to analysing reports, I use data to make recommendations.
You’ll have access to all campaign accounts and will retain complete ownership.
No lock-in contracts, pause or cancel the work we’re doing together any time.