Digital Marketing Strategy

Your marketing strategy is your roadmap to success.

It’s true that digital marketing is cheaper than traditional marketing. However, it doesn’t mean that it’s a breeze to do successfully. It pains me to see small businesses waste money trying various tactics and fail because there is no strategy in place to guide their efforts.

A marketing plan helps focus your efforts on activities that align with your overall business goals. All small businesses will benefit from having a marketing plan that maps out a strategy of how to reach the ideal customer.

I’ll work with you to create an effective digital strategy that is focused on measurable results and will complement your business goals. My process begins with an audit of any current marketing activities to see what’s working and what can be improved. I’ll then analyse your products or services and conduct research to understand your target market.

Digital Marketing Strategy

$500starting price

Includes a written digital marketing plan.

What’s included?

Review of your digital marketing capabilities and past performance.

Research your target market and summarise customer insights.

Audit your brand and prepare a competitor analysis.

Define customer personas and map their journey.

Create goals and the strategies that will get you there.

Define the tactics by priority, key messaging and set KPI’s.

Once the digital marketing strategy is finalised, it’s time to put it into action. I can work with your existing partners, or find new ones and there are also many aspects that I can do for you.

Starting a new business? Check out the ‘Marketing Strategy Workbook‘ to map out a winning strategy yourself. Learn more.

Ready to get in touch?


All prices quoted are in AUD and exclude GST.

Why Work With Me?

Hi, I’m Liz, a freelance digital marketing consultant based in Sydney. I’m a creative, analytical & data-driven marketer with 9 years of marketing experience, including 6 years specialising in digital marketing. I help small businesses grow through digital channels and I’ve worked with over 40 small businesses across various industries & projects. When we work together, this is what you can expect:

Work with me
I don’t outsource tasks, so all the work you hire me to do for you is personally done by me.

Data-driven recommendations

Data-driven results
From conversion tracking to analysing reports, I use data to make recommendations.

Full transparency

Full transparency
You’ll have access to all campaign accounts and will retain complete ownership.

Flexible working relationship

No lock-in contracts, pause or cancel the work we’re doing together any time.