Google AdWords

Your daily AdWords budget is the amount that you’re willing to spend per day. Google recommends that new AdWords advertisers start small – between $5 to $50 per day, and then run the campaign for a few weeks before re-evaluating.

Before you commit to AdWords, I’ll prepare the initial keyword research to help you choose a daily budget that you’re comfortable with spending. This will include suggested keywords, the average search volume per month and the average cost per click. Once you’re happy to proceed, then we’ll get you set-up.

If you’re already using AdWords, I can audit your account and prepare a report with recommendations for improving performance.

Also, have a look at Getting Started with Google AdWords a great starting point for beginners, 5 Insider Tips from a Google AdWords Strategist and Demystifying Digital Marketing for Small Business.

AdWords Account Audit

$99One-Time Fee

Google Search Ads

Campaign Set-up

There’s quite a bit of work upfront to lay a good foundation, including Google AdWords account creation, keyword research, keyword selection, writing ad copy, creating site links, bidding strategy and then fine-tuning during the first 4 weeks. Following this, you are welcome to take over the management of the account.

Up to 50 Keywords

$270One-Time Fee

Up to 100 Keywords

$540One-Time Fee

Up to 200 Keywords

$960One-Time Fee

Google Search Ads

On-Going Monthly Management

Google AdWords is a wonderful advertising tool, but it’s not intended for the ‘set and forget’ management style. The online world moves fast, it’s only a matter of time that new competitors begin bidding on the same keywords and targeting the same customers. You can either end up losing all visibility or throwing money into a black hole for keywords that don’t work well for your business anymore. If you’re serious about AdWords and can’t commit to weekly monitoring yourself, then consider this option, I’ll provide a monthly report of the progress and there is no lock-in contract, you can cancel at any time.

Up to 50 Keywords

$120Per Month

Up to 100 Keywords

$240Per Month

Up to 200 Keywords

$480Per Month

Google Display Campaign

Advertising on the Google display network is an effective method of catching people earlier in the buying cycle, such as when potential customers are researching online. It spans over 2 million websites and reaches over 90% of people online. A wide range of audience targeting tools ensures that your ads are being viewed by relevant people. These ads are best suited to promoting short term campaigns.

My service includes creating animated GIF graphics for 4 x common ad sizes, plus 1 text ad, preparing the audience targeting proposal, selecting the audience, managing ad placements, remarketing set-up (if your website has more than 100 active users per month), monitoring and fine-tuning for the length of the campaign.

Promotional Ads

$240Per Campaign

Google Shopping Ads

With Google Shopping campaigns, you reach the shoppers who matter most – the ones searching for what you sell. Show the right products, to the right shoppers at the right time.

My service includes Google Merchant account and Google AdWords account creation, populating your product data into the required Google template and creation of the data feed for Google Shopping. *The technical aspect of automating the data feed may require assistance from a web developer.*

Products Set-Up

$450One-Time Fee

Feel free to pick and choose the marketing services that suit your needs, whenever you need them. If you’re planning to take up multiple services, I can offer an additional discount. Simply contact me for a personalised proposal.

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