Marketing Tools & Resources

Digital marketing advances quickly and there are always new tools and resources to help us do more with less time and make our marketing efforts more effective.

The best marketers are always exploring and learning, but it can be hard to separate the good from the not-so-good, so I’ve listed the tools and resources that I’ve loved and used over the years. This post contains affiliate links, for more information, see here.

So let’s jump in and level up your marketing efforts!

Workbooks

Google AdWords. ‘Your 2018 Guide to Auditing an AdWords Account For Impressive Performance‘ is for the hands-on business owner that wants to audit and manage their own account.

Marketing Strategy. Inside you’ll find help with market analysis, customer profiling, competitor analysis, uncovering your unique selling proposition, branding, the marketing mix and setting smart marketing objectives.

Email Marketing

MailChimp. It’s free to use for up to 2,000 subscribers and is the best place to start with email marketing. It’s easy to use and doubles as a CRM. There are paid options for advanced automation features.

ConvertKit. Once you’ve grown your email list to 10,000 subscribers, it’s time to get more sophisticated. Email continues to be one of the most profitable marketing channels, so it’s a no-brainer to invest in the right tool for revenue. ConvertKit is the perfect balance of powerful automation and segmenting features.

MailMunch. Create lead capture forms to grow your email list. Convert abandoning visitors into subscribers with exit intent and other marketing tools. It also integrates well with MailChimp, ConvertKit and other email providers.

Website

WordPress. The most popular website platform in the world and it’s what I use for Vivid Marketing. It’s infinitely customisable and the platform of choice for many businesses, small and large.

Squarespace. If WordPress seems too confusing or intimidating, Squarespace is an all-in-one hosting and content management solution. Create a professional website with minimal effort.

Google Analytics. Provides you with powerful insights to better understand customer behaviour on your website. It’s free to use and a must-have tool. You can’t improve what you don’t measure.

CloudFlare. CloudFlare is a security and caching service with free and paid plans. Page loading speed is a critical success factor for your website and CloudFlare will help your website to load faster. All of my websites and client websites use CloudFlare.

E-Commerce

Shopify. The most user-friendly e-commerce website platform to build and manage your online store. It’s lightweight, so it’s fast, and it’s much easier to use and manage (front-end, back-end and design) than WordPress and WooCommerce.

Design

Canva. Canva is a great website for designing your own graphics (no skills required). Canva is easy to use with drag-and-drop functionality and pre-built layouts to design digital and printed material.