Marketing Tools & Resources

Digital marketing advances quickly and there are always new marketing tools and resources to help us do more with less time and make our marketing efforts more effective.

The best marketers are always exploring and learning, but it can be hard to separate the good from the not-so-good, so I’ve listed the tools and resources that I’ve loved and used over the years. This post contains affiliate links, for more information, see here.

So let’s jump in and level up your marketing efforts!

Workbooks

Google AdWords. ‘Your 2018 Guide to Auditing an AdWords Account For Impressive Performance‘ is for the hands-on business owner that wants to audit and manage their own account.

Marketing Strategy. Inside you’ll find help with market analysis, customer profiling, competitor analysis, uncovering your unique selling proposition, branding, the marketing mix and setting smart marketing objectives.

Email Marketing

MailChimp. It’s free to use for up to 2,000 subscribers and is the best place to start with email marketing. It’s easy to use and doubles as a CRM. There are paid options for advanced automation features.

ConvertKit. Once you’ve grown your email list to 10,000 subscribers, it’s time to get more sophisticated. Email continues to be one of the most profitable marketing channels, so it’s a no-brainer to invest in the right tool for revenue. ConvertKit is the perfect balance of powerful automation and segmenting features.

MailMunch. Create lead capture forms to grow your email list. Convert abandoning visitors into subscribers with exit intent and other marketing tools. It also integrates well with MailChimp, ConvertKit and other email providers.

Website

WordPress. The most popular website platform in the world and it’s what I use for Vivid Marketing. It’s infinitely customisable and the platform of choice for many businesses, small and large.

Squarespace. If WordPress seems too confusing or intimidating, Squarespace is an all-in-one hosting and content management solution. Create a professional website with minimal effort.

Google Analytics. Provides you with powerful insights to better understand customer behaviour on your website. It’s free to use and a must-have tool. You can’t improve what you don’t measure.

CloudFlare. CloudFlare is a security and caching service with free and paid plans. Page loading speed is a critical success factor for your website and CloudFlare will help your website to load faster. All of my websites and client websites use CloudFlare.

E-Commerce

Shopify. The most user-friendly e-commerce website platform to build and manage your online store. It’s lightweight, so it’s fast, and it’s much easier to use and manage (front-end, back-end and design) than WordPress and WooCommerce.

Content Research

BuzzSumo. A wonderful tool to research blog post and title ideas. Type in a subject or phrase and then view ideas that are doing well on specific social media channels.

Content Idea Generator. Enter a subject and then use the results to kick-start your brainstorming. Refresh the result to find an appealing title, paste it into Google and then use the top 3 or 5 listings to create an outline for your own article.

Design

Canva. Canva is a great website for designing your own graphics (no skills required). Canva is easy to use with drag-and-drop functionality and pre-built layouts to design digital and printed material.

WordPress Plugins

Anti-Spam by CleanTalk. An all-in-one premium anti-spam plugin. It blocks spammy comments on your blog, blocks spam registrations, and blocks spam emails/form completions. It’s truly amazing and worth the subscription fee.

Dropbox Backup & Restore. Create a backup of your website easily with Dropbox. If something goes wrong when you’re making changes to your website, it’s easy to restore. You can also use it to migrate your website to another hosting provider.

Smush Image Compression. A simple plugin that reduces the file size of your images for faster site loading and improved performance, which are very important for SEO.

WP Fastest Cache. The easiest and most effective website caching plugin I’ve ever come across. I use the premium version and has cut my page loading speed in half, which is very important for SEO.

Yoast SEO. Literally, everyone recommends this plugin and for a good reason, it’s an all-in-one SEO solution for WordPress, including on-page content analysis, XML sitemaps and much more.

Shopify Apps

Justuno Conversion Marketing. My secret weapon to squeeze as much value as possible from every visitor to my online store, whether it’s a sale or an email address. I specifically target ‘window shoppers’ and ‘cart abandoners’ with relevant pop-up offers. It’s free to use up to 5,000 visitors per month, but I use the paid subscription.