If you are using Google Ads to promote your small business, then every dollar counts, so it’s important to ensure that your ad groups are as focused as possible. A negative keyword is a word or phrase that’s irrelevant to your campaign, and you don’t want to target in your ad. Negative keywords prevent your ads showing up on certain search terms.
It’s crucial to account for negative keywords because you don’t want to pay for search terms that will never convert into sales. Using negative keywords can make the difference between attracting someone who is looking to buy and someone who is looking for a job.
Please note: Some of the negative keywords provided may not be relevant to your campaigns, so be sure to use your discretion when adding any of them to Google Ads.
Avoid Employment Search and Job Seekers
- Career
- Careers
- Employer
- Employers
- Employment
- Full Time
- Hire
- Hiring
- Intern
- Interns
- Internship
- Internships
- Job
- Jobs
- Occupation
- Occupations
- Part-Time
- Pay
- Recruiter
- Recruiters
- Recruiting
- Recruitment
- Resume
- Resumes
- Salaries
- Salary
- Work
Avoid Bargain and Price Shoppers
- Cheap
- Clearance
- Coupon
- Discount
- Discounted
- Free
- Liquidation
- Price
- Prices
- Pricing
- Quote
- Quotes
If You Don’t Provide Education
- Class
- Classes
- College
- Colleges
- Course
- Courses
- Education
- Learn
- School
- Schools
- Textbook
- Textbooks
- Training
- Tutorial
- Tutorials
- Universities
- University
Research, Stats and Reference Keywords
- About
- Article
- Articles
- Association
- Associations
- Book
- Books
- Case Studies
- Case Study
- Definition
- Diagram
- Example
- Examples
- Guide
- Guides
- History
- Info
- Information
- Journal
- Journals
- Magazine
- Magazines
- Map
- Maps
- News
- Opinion
- Opinions
- Photo
- Photos
- Pics
- Picture
- Pictures
- Rating
- Ratings
- Research
- Review
- Reviews
- Sample
- Samples
- Statistics
- Stats
- Success Stories
- Success Story
- What Are
- What Is
- White Paper
- White Papers
